Animated explainer videos are trending nowadays in the world of marketing. They can sell a product and lower the bounce rate. This is one of the major reasons for their acceptance worldwide. Their role in marketing is not restricted to generating high traffic, but they genuinely build your brand’s credibility in your target audience.
They are not like long sales pages, as they are short and tend to work far better than lengthy blogs. Short but comprehensive explainer videos (< 60 seconds long) can increase the retention rate by 77%. The shorter a video is, the higher it will have an average attention span. A longer video is likely to frustrate a viewer and becomes a reason for the higher bounce rate. When a short video short is packed with the value proposition, viewers are likely to watch it to the end.
Looking to create an Explainer Video that can give you a real bump in your sales? Walk through the following steps and get a way to make a killer explainer video.
Picking the Right Company
Paying high won’t ensure a high-quality video. If you don’t hold expertise in using video production tools, then you need to consult an explainer video production company to guarantee a good result.
Present your requirements and end goals on the table and ask to translate them into an engaging video.
Stay in touch during the processing of the video as your views do matter at every point in time. A good beginning is an indication of the positive experience of your selected production company in creating a video.
Starting the Project
Preparing Calls to Action
Writing an explainer video story while skillfully portraying your services and solutions to your target audience is an art. What you need to take care of is a call to actions, which you want your customers should take and what you will give in return for those actions.
Refrain from being promotional as you will lose your potential audience. Meet the expectations of your prospects by talking about their problems and how you can solve them at best. This means that you need to conduct thorough research to know in which stage your personas are so as to create a video, a viewer can relate to.
Writing the Initial Draft
You need to master your target audience before writing it. You don’t need to worry about Shakespeare-quality writing as your production company will help you in everything.
Usually, production companies provide scriptwriting services; however, coming up with your ideas can uplift the video as you would write it according to your audience perspective.
Earlier, visuals did not matter. Today, visuals have become an essential part of branding to appeal to your target customers. It’s a group effort between you and the creative team.
Illustrations and Animation
Want to streamline the illustration and animation process? Start preparing the assets you want to highlight in the video, including screenshots, company logo, data tables, etc.
Put your video to good use. Make sure you optimize it as per the guidelines and algorithms of Google or any social media platform you want to share your video on. Keep your target audience in mind to present your best foot forward and to keep everything sorted.